I called my mom yesterday and told her she needs to order this book.
Click 2 Save: The Digital Ministry Bible
by Elizabeth Drescher & Keith Anderson (click here to view on Amazon)
Jon actually told me about this book, so the credit really needs to go to him this time around (well – and to the authors).
What I like about this book is that it is PRACTICAL. There is some theory in the very beginning – Drescher and Anderson talk about how the book came to be and why digital ministry is so important – but it very much is a guide for how to engage these different medias (mediums? media?) in your churches.
They talk about six specific types of digital media – Facebook, Twitter, LinkedIn, Blogs, YouTube and FourSquare. They include demographics on who is using these platforms and offer suggestions for how your church can engage them. There are different learning and using strategies presented, depending on whether you are a “novice” “oblate” or “superior” users.
At the end of the book there are profiles of pastors, church and faith-based organizations – how they are engaging these platforms and how digital ministry has enhanced their ministries. Real life examples? Yes, please!
There are also an array of surveys and interactive discussion questions that would be really helpful in a group setting!
The nice part is that this is not an exclusive “how to” manual. Obviously every church is different and what works for one may not work for another – and the authors acknowledged this. The key it to think about digital ministry within the context of your own ministry.
This book kind of blew me away. I am obviously already engaging a lot of this media, but it just opened doors, windows and entryways into new ways of using them. It also made me think about a few things …
- … how I am utilizing my social media time (okay, okay, how I am wasting my social media time – I need to be more efficient!).
- … how I want to separate my own personal media from the church’s media – this is easy on Facebook, but should I create a separate church Twitter account? Instagram account? Obviously I am not the pastor of the Sarah Congregational Church, but I live my ministry and that clearly shines through in my personal social media accounts.
- … updating our church website – if I am using social media platforms correctly, I should be able to cut back on some of the content of our website (which will hopefully make the really important information more visible!).
Listen to this …
Digital ministry is relational and networked, and these relational networks reach far beyond the local church
Now, as it happens, we think this is true of all ministry. We take our cute on this from Jesus’ instructions to his most immediate disciples, who were called not to establish churches per se, but to journey throughout the nations … to share God’s healing love among God’s people … and to proclaim God’s kingdom … not as some futuristic fantasy, but as real and present in the love and compassion of one human being in relation to another. “They departed and went throughout the villages, bringing the good news and curing diseases everywhere,” Luke’s gospel tells us (Luke 9:6). Christianity, it turns out, is a road trip, not a building. It is, that is, relational and networked. And, certainly, is mobile.
(‘…’ indicate scriptural references included)
Virtual “Amens” all around!
I hope y’all in enjoy this book as much as I did! The authors are amazing – I reached out to both on Twitter and they engaged my conversation, followed me and encouraged me to follow up if I had questions. So helpful!
Let me know what you think of it!